For this year’s edition of From Chinatown, With Love, we transformed the exhibition into a conceptual “FCWL Shop,” inspired by the idea of a 選物店-a curated store. Using yellow as our defining color, we developed a retail-informed typographic system across print and digital platforms, spotlighting Chinatown’s small businesses as selected cultural treasures.
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Exhibition: Storefronts as Sites of Cultural Resistance

Neighborhood culture is born from relationships within community and by collective survival strategies built across generations. Together, we ask: how do storefronts serve as sites of belonging, storytelling, and cultural production? How can everyday acts of care and mutual aid become forms of cultural resistance and regeneration for a neighborhood? This year, we are excited to include works from the Letterform Archive, Cynthia Yuan Cheng & Sophie Wang, Mischelle Moy, and Singha Hon as part of this exhibition, expanding on our themes of interdependence and community support from Chinatown New York to Chinatown San Francisco.

