
This project reimagines the visual language of Chinatown by blending contemporary design with traditional Chinese typography. We developed a modern graphic system that integrates expressive, culturally rooted Chinese characters with bold, contemporary layouts, creating a dialogue between past and present.


By introducing a vibrant color palette, we shift away from conventional visual expectations and establish a fresh, energetic tone. These bright colors act as a visual signal—inviting a new generation to engage with Chinatown while honoring its deep cultural history.

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Exhibition: Storefronts as Sites of Cultural Resistance

For this year’s edition of From Chinatown, With Love, we transformed the exhibition into a conceptual “FCWL Shop,” inspired by the idea of a 選物店-a curated store.
The challenge was to translate the everyday culture of Chinatown’s small businesses into a gallery setting that could engage wider audiences. The project uses design as a bridge between memory and reinvention, layering contemporary visual language with traditional Chinese characteristics. Bright, festive colors introduce a renewed visual rhythm that invites younger generations to see Chinatown as a living cultural landscape. Everyday objects of street level storefronts are brought into the gallery, reframing the neighborhood’s identity through exhibition.



From Chinatown, With Love Fundraiser Raffle
A Collection by W.O.W. x Mischelle Moy
Everyday Chinatown is a collection of handmade garments inspired by the stories of everyday Chinatown. The collection’s silhouettes build on Chinatown workwear and everyday items — from a quilted vest, to a granny cart, to aprons and an auspicious gourd – the pieces honor the beauty found through the grit and resilience of the neighborhood’s heart and soul: small business owners.
We designed fabric pay homage to Mischelle’s signature technicolor palette. Through the playful use of familiar patterns such as polka dots and argyle, each vignette serves as a window into the abundant scenes of Chinatown businesses.